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Analysts: Short-life Cycle of Fine Fragrance is Nothing to Sniff At!

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By: TOM BRANNA

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Wall Street analysts are worried that the short lifecycle of a fine fragrance could be a drag on a cosmetics company’s performance….duh! A recent MarketWatch article suggests what industry executives have known for years—the unquenchable thirst for new juice is crimping results of even the biggest players in the industry. Paris-based L’Oreal, the world’s No. 1 cosmetics group, known for its Lancôme and Cacharel lines, said in October that lackluster third-quarte...

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